But Apple's products are so far superior it's almost comical to say they compete. Quality of construction and UX are what make amazing products. Not overhyped hardware specs that the average user doesn't even take advantage of.

Until Google or Amazon comes out with a truly gorgeous easy to use interface and a metal/glass phone I don't see them competing with Apple.

EDIT: Apparently the Fire Phone has a glass back, but it looks like plastic bevels. No thanks.