Re:Amazon Fire Phone
by whatusername on Wednesday June 18, 2014 @06:59PM
(#7913448)
Don't forget -- Google will show ads to me when I go looking for a rake.
Amazon will tell me "Sorry, we don't ship rakes to your country"
Or Amazon will tell you that rake's not available because they are trying to renegotiate their contract with the rake supplier.
When I say 5x, I mean Google gets 5x the amount of money than Amazon does. I think that is more relevant than a "per item" basis.
> Unless you only sell through Amazon, then a global comparison wouldn't be fair, because Google is semi-monopolist in ads while Amazon is far from it in retail.
It isn't my fault Amazon can't sell more of our products. ;)
> You should compare your average user acquisition cost with the wholesale margin left to Amazon; eg: how much does it cost to acquire through ads a user that buys products for $100? And how much of those $100 are left to Amazon?
That is a bad way of comparing for purposes of this conversation.
Amazon has to pay for shipping, pick & pack, customer service, return shipping, etc. That isn't free.