Amazon has always been viewed in the long-term as the 'big winner'. But, Apple makes good money and is growing revenue, on the back-end with their 850 million iTunes users.

Amazon's dominance is always a 'future certainty', meanwhile Apple eats it's lunch.

i.e. "iTunes, Software and Services has been growing between 30% and 40% for four years and is on its way to $30 billion/yr in transactions and sales for 2014."

http://www.asymco.com/2014/05/09/measuring-not-getting-the-c...