Not disagreeing with you, but I know of or have heard of quite a few people who fall under the category of people who "Instead of selling, which is hard, they spend their time going to conferences and meetups, trying to do PR, talking to biz dev people about partnerships, etc. It all sounds like work, but mainly serves to insulate them from the harsh reality that nobody wants their product." Furthermore, it's incredibly difficult for me, or anyone for that matter, to quantify that. I'd name names of people/companies who I feel that fall under this criteria, but I'll refrain to avoid offending anyone.