Even so, it can be dangerous if we eat too much of it. Eg, beer has been around for many years and have been seen to be healthy in some circles, but too much of it can be fatal.
So how do you really know for sure? Would it not be possible that the plant we eat has gone through nature's version of modification known as evolution and has become toxic for consumption?
As for the health of the consumer, there is more variation and deviation between two species of banana (of this same kind) than there is between the modified and cultivated varieties. And keep in mind too that the cultivated varieties as we currently eat them are so far removed from their genetic capacity to survive as to actually be sterile.
A single, more efficient protein from a similar species was imported from a non-cultivated species into the more common, sterile, cultivated species to shift the fruit's own biochemical equilibrium along a single metabolic axis towards a few-fold increase in the production of Vitamin A.
On the scale of risk, this one is very near the bottom.
http://en.wikipedia.org/wiki/Margarine#History
It was mostly about making a fat spread that was cheaper than butter. Relatively recent marketing probably made lots of health claims.
I suppose that makes the development a closer parallel with golden rice (or bananas), but I think you are underestimating the understanding that the developers of these organisms have.
http://www.businessweek.com/articles/2014-01-30/unilever-add...
It helps that butter tastes so much better. I grew up on margarine and butter was like a forbidden fruit to my mom because it was "so bad for you." I grew up thinking butter was death in stick form. I always bought margarine as an adult because you do what your parents did unless you have a reason not to. Well, at some point a few years ago I questioned it and switched over to butter. Guess who also switched to butter recently after decrying it my whole life? My mom.