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A comment on Brand engagement is plummeting on Facebook. Parent comment

Re:Brand engagement is plummeting on Facebook by nnnnni on Monday June 16, 2014 @09:20AM (#7898856)
The idea is that they'd RETAIN you as a customer through giveaways and/or coupons. Also, there's the possibility of word-of-mouth advertisement from happy customers (eg "I won a free case of Gatorade! I love that company!")
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