Re:Brand engagement is plummeting on Facebook
by SixSigma on Monday June 16, 2014 @03:08AM
(#7897747)
But using the Gatorade example, if I already like gattorade, presumably I buy it already so I don't need incentives. It is almost like finding out who doesn't like Gatorade so tthey can be targettted.
[ Parent
| on HN ]
Re:Brand engagement is plummeting on Facebook
by digitalengineer on Monday June 16, 2014 @04:59AM
(#7897990)
It's way easier to sell stuff to people who already like it. You just need to convince them to buy more often and larger volume. (2L coke bottles, 2+1 deals). You can do this by creating occasions for people to consume your product and combining products.
The idea is that they'd RETAIN you as a customer through giveaways and/or coupons. Also, there's the possibility of word-of-mouth advertisement from happy customers (eg "I won a free case of Gatorade! I love that company!")