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Re:Show HN: TripExpert – Professional Hotel Reviews by avalaunch on Saturday June 14, 2014 @01:02AM (#7892106)
I think they give a pretty good answer to this question in their 'about' section: http://www.tripexpert.com/about

1) up to 40% of user hotel reviews are fake, 2) users rarely visit more than 1 hotel per city so have no basis for comparison, whereas experts (presumably) visit multiple hotels in each city, 3) users tend to post reviews after having a 'marginal experience' that isn't really all that applicable to other users.

I think they should consider putting these 3 points on the main page as it was the first question I had when I visited.

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