The very idea that lobbying is a) a thing, and b) a thing that works is a failure of the political system in a massive but completely unsurprising way.

Apple has a lot of money they could use to finance lobbying for patent reform. Maybe this will help them see the wisdom in that.

A strong signal would be if Apple raised prices for affected products (iPhones and iPods) by exactly 0.98% and send out a press release that this is necessary to offset increased patent-related costs and will only affect US prices. Further increases are not expected, but can't be ruled out. Foreign pricing will not be affected.

I'd like to see politicians react to that...

I doubt politicians would give a shit, perhaps notwithstanding a few minutes of grandstanding during some floor speech or committee hearing. Certainly, no action would come of it.

Lobbying, though, would get their attention. Like it or not, that's how one operates the levers of power in Washington at the moment