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Re:Ask HN: How do you justify Google’s SEO policy of not all... by meleva on Friday May 30, 2014 @11:44AM (#7822385)
Actually it goes like that:

You own a website, I own a website. I pay you $100 to show your visitors a link to my website. The link is presented as an organic, non paid link. =BAD

You own a website, I own a website. I pay you $100 to show your visitors a link to my website. The link is presented as a paid link, with a no follow attribute. =GOOD

On a side note, your breakdown of the Ad Revenue using Google as a middleman is wrong. If you pay Google 100$ (via Adwords) to decide to show ad on my site, I will get 68% of that 100$ and Google will get 32%

Adense revenue share: https://support.google.com/adsense/answer/180195?hl=en

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