Re:Apple Confirms Its $3 Billion Deal for Beats Electronics
by lloeki on Wednesday May 28, 2014 @06:26PM
(#7813360)
No, at that price they sold to professionals and audiophiles who wanted the sound to actually sound properly, not muddy bass overflowing the mids and highs.
Apple definitely bought the brand, not the headphone tech. Otherwise with such a cash stash they would have bought any of Beyerdynamic, Grado, Sennheiser, or the newer entries to headphones like Marshall (the Major is so-so but the Monitor is awesome)
Re:Apple Confirms Its $3 Billion Deal for Beats Electronics
by sehr on Wednesday May 28, 2014 @06:56PM
(#7813514)
Audiophile pretentiousness aside, the article barely even mentions the actual hardware. Probably bought them for the music service & industry connections
Apple definitely bought the brand, not the headphone tech. Otherwise with such a cash stash they would have bought any of Beyerdynamic, Grado, Sennheiser, or the newer entries to headphones like Marshall (the Major is so-so but the Monitor is awesome)