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A comment on Apple Confirms Its $3 Billion Deal for Beats Electronics. Parent comment

Re:Apple Confirms Its $3 Billion Deal for Beats Electronics by rickyc091 on Wednesday May 28, 2014 @05:00PM (#7812907)
Yes, Beats is considered to be "high end." Beats are seen as a symbol as status for kids. Owning a pair makes you "cool." It's similar to how many kids want an iPhone or a pair of Jordans.
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Re:Apple Confirms Its $3 Billion Deal for Beats Electronics by dublinben on Wednesday May 28, 2014 @06:23PM (#7813348)
>Beats are seen as a symbol as status for kids

This might have been true five years ago, but it's not very accurate any more. Beats have come and gone as a fashion piece.

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