But directly using ZeniMax properties to promote the thing while working under a cloud of IP ownership uncertainty was probably not a great move.
Or is it supposed to show how fast-and-loose Oculus was with other people's stuff?
Edit At least reading through the rest, and taking ZeniMax at their word, it looks like ZeniMax has a credible claim that it's their software that got the Rift working. But if true, it feels like there should be some discrete evidence of that by looking at what's running on the Rift.
Naturally a complaint will be written to portray the defendant in as unfavorable a light as possible. As with federal indictments, I wouldn't want to see people form their opinions of a company based on the content of a one-sided complaint against them (not a lawyer, not legal advice).
I was fairly vocally opposed to the Facebook acquisition of Oculus, but still, let's wait for the Oculus response and subsequent settlement or trial.
However, it was not my intention to misconstrue your comment, and if you feel that I have done so, I apologize.
ZeniMax knows that Oculus holds the stronger public opinion, for two reasons: (1) people love Oculus, and (2) Minecraft fans are still stinging from ZeniMax's trademark claims against Mojang re: Scrolls. Very good play on ZeniMax's part, dropping a release and an extremely well-written complaint at once. They want to control the narrative.