So what if he/she was?

I kinda like seeing two competitors pitching to a prospective customer at the same time.

Neither of them can insult the competition, or they'll look like an asshole. So they have to be respectful of their rivals instead.

Both of them have to be truthful about what benefits they provide (or think they provide), or they will get called out on it. This is especially cool when they're actively contrasting their strengths against the competitor, because of the aforementioned respect.

It's fantastic for the consumer, and a great learning experience for the sellers regardless of whether anyone makes a sale.

Nothing wrong with the CEO mentioning their product. But not disclosing your affiliation is frowned upon on this site.

You're absolutely right, of course!

For what it's worth, I posted my reply before the poster admitted they were the CEO. I took the accusation as being slightly tongue-in-cheek. :-)

I'm not hiding! I apologize for not stating that up front.