I wonder if you looked at the site? It's pretty evident that it's a form of protest and not some racist sockpuppet rant, competitor's defamation or the like. For instance:

While we cannot always protect information about you, we can help protect you. Google Trust offers you the world's first model for data insurance.

It's completely free, you pay with your data. The more Google products you use, the higher your insurance payout will be in case of data misuse through secret service or private criminals. Your policy will be automatically offered to you, based on our assessment of your risk.

If that's not "making fun of the high and mighty" I don't know what is.