If all the channels are blank, the average consumer will blame the cable company.
Similarly, if "the Internet is down", from the customer's perspective, they're going to blame the ISP, not Netflix/Hulu/Amazon.
Even when the problem is the feed (like with CW's networks last month)...or when some dipshit construction company digs where they aren't supposed to.
Luckily I don't work for one of the horrible ISPs that everyone hates, but we're definitely more in the blame-receiving business than is warranted.
Folks don't understand the complexity involved in making a utility service "just work" and if the provider doesn't have hundreds of millions to invest in infrastructure (like my small provider doesn't have) it won't.
The big ISPs have no excuse for not peering properly, but this is a fight they've been having with Level3 since the late 90s. Sadly they're winning.