You could maybe interpret it as shameless advertising on the part of the company (which it is!), and you could question their famous flat structure (classical point of critique towards these kinds of structures is: if there is no formal power structure, informal power structures emerge; and they can sometimes be more ominous.)

http://www.wired.com/2013/07/wireduk-valve-jeri-ellsworth/

A lot of the time employee handbooks preach one thing, but reality is often quite different. Another good example of this is "Netflix's Culture" slides. They are often lauded as cutting edge ways of thinking about company culture, but are actually a load of bull that no one at Netflix really adheres to, and the benefits touted do not even apply to all employees.