Apple Close to Buying Beats Electronics for $3.2 Billion

Re:Apple Close to Buying Beats Electronics for $3.2 Billion by pptr1 on Thursday May 08, 2014 @10:45PM (#7719045)

I am not really sure why they want to buy Beat for that price. What is the strategic advantage in buying Beats?

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Re:Apple Close to Buying Beats Electronics for $3.2 Billion by notatoad on Thursday May 08, 2014 @10:51PM (#7719074)

it probably has more to do with Beats Audio (and by extension, MOG) than with headphone technology. And the Beats brand has a fair amount of value, although i don't think apple really needs that.

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Re:Apple Close to Buying Beats Electronics for $3.2 Billion by uncleruckus on Thursday May 08, 2014 @10:50PM (#7719065)

For BeatPods by Dre

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