I always love to do some support for my companies. If you really care about your product then it's fascinating to talk to people that are actually using the thing you and your team invented. If a CEO doesn't care about support then he probably doesn't care about the product.

its' kind of like the undercover boss program that they showed in the UK - http://en.wikipedia.org/wiki/Undercover_Boss

Not tech orientated, but lots of CEOs doing 'front line' work (e.g CEO of hotel chain working as a receptionist in one of his premises)

It sounds cheesy, but the program was often enlightening.

There was a run of undercover Boss in the USA. For me, the most enlightening thing about the entire run of the show was how few front-line employees know what the CEO of their company looks like.

It's interesting to compare the shows. There's a bit more forced narrative in the US version.

It is a good idea to see the frustrations that your workforce face everyday. Even better if you can work out a suggestions scheme with rewards for money saved.

agreed - but I guess they tended to choose industries with a higher proportion of casual staff (hotels, catering and cleaning trades), where I guess it's more plausable that not all the staff know who the CEO is.