And as I understand it, one reason they did that was the threat of 'neutrality': FiOS only made sense financially if they could slowly turn a (numbers ballparked) $100 cable TV & phone bill into a $200 TV & PPV movies & games & video phone & PPV sports bill via "value-added" services. Neutrality would make that flatly impossible, though I think VZ figured out that even without neutrality, most of what they thought they were going to sell was going to be delivered over the IP connection by third parties anyway.