No, no - the most rewarding part is proving to them they're an incompetent idiot.

The most rewarding. Not necessarily very rewarding in absolute terms.

The reason it's so rewarding is because it's next to impossible to give idiots any self-actualization. And if you do, when you do, their world crumbles into pieces.

you forgot being lectured about taking risks (or wasting my life on making better advertising) by assholes who've already made theirs and never have to worry about how they're ever going to afford to buy in the bay area, raise a family, pay for college, etc. It's easy to take a risk on a job when you don't need the money...

ahh, I remember the day my boss told me the exact amount of happiness and motivation I was to come into work with every day (gestures and happy faces were made to show me the exact amount). (and this was after they missed payroll)