I don't think the article is blaming these companies for the current employment situation. It highlights that these business models are deemed clever and entrepreneurial while in fact supporting a wage model whereby everybody is responsible for the hustle, working on commission... employment as a service if you will. This in of itself isn't bad, but the article makes the point that this approach leads to an employment where nobody can just work for a fair wage, everybody is hustling. I thought it was a very thoughtful and interesting piece that revealed one of the long term consequence of something that everybody seems to be celebrating, this 'liberation' of service (and employment).