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Re:Looking for a girlfriend who is well-educated, affluent, ... by gaborcselle on Monday November 05, 2007 @05:02PM (#76397)
Wow, I didn't realize the "List Management" industry was this productized.
Re:Looking for a girlfriend who is well-educated, affluent, ... by jackdied on Monday November 05, 2007 @05:29PM (#76407)
Bigtime, The lists are worth a lot of money because sending out mailers to people who won't act on them is expensive.

I'm simultaneously creeped out and impressed by the Comcast commercials that offer to target ads by age, sex, voter status, and other demos. They cross compiled all sorts of databases to get that info.

Re:Looking for a girlfriend who is well-educated, affluent, ... by Alex3917 on Monday November 05, 2007 @05:41PM (#76409)
I came across this a couple hours ago while reading Solove's book The Digital Person. There are several pages devoted to all of the different lists you can buy. Apparently there are over 550 companies in this business (as of 2004).