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Re:Looking for a girlfriend who is well-educated, affluent, ... by pg on Monday November 05, 2007 @05:56PM (#76412)
I think the M means thousand, not million. Also, this is probably per use of the list (they insert ringers to check).
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Re:Looking for a girlfriend who is well-educated, affluent, ... by Alex3917 on Monday November 05, 2007 @06:06PM (#76415)
You're right, I'll fix the title. Apparently M when used in marketing is actually the roman numeral M. I wonder if K was already taken by some other marketing thing.
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Re:Looking for a girlfriend who is well-educated, affluent, ... by whacked_new on Monday November 05, 2007 @06:15PM (#76418)
http://www.inboxmarketinginc.com/resources/glossary.php#c

quote (CPM): The M stands for the Latin mille, meaning "a thousand."

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Re:Looking for a girlfriend who is well-educated, affluent, ... by Alex3917 on Monday November 05, 2007 @06:23PM (#76423)
Given the expected 2% conversion rate on direct mail, you'd still be doing pretty well if you forked over the $55 to send out a personal ad. :-)
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Re:Looking for a girlfriend who is well-educated, affluent, ... by dfranke on Tuesday November 06, 2007 @01:43AM (#76513)
While the population as a whole may be savvy and sophisticated, the 2% that respond to a bulk-mail personal ad might not exactly be a random sample.
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Re:Looking for a girlfriend who is well-educated, affluent, ... by zach on Monday November 05, 2007 @05:51PM (#76411)
Now that's the ultimate cold call.
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Re:Looking for a girlfriend who is well-educated, affluent, ... by gaborcselle on Monday November 05, 2007 @05:02PM (#76397)
Wow, I didn't realize the "List Management" industry was this productized.
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Re:Looking for a girlfriend who is well-educated, affluent, ... by jackdied on Monday November 05, 2007 @05:29PM (#76407)
Bigtime, The lists are worth a lot of money because sending out mailers to people who won't act on them is expensive.

I'm simultaneously creeped out and impressed by the Comcast commercials that offer to target ads by age, sex, voter status, and other demos. They cross compiled all sorts of databases to get that info.

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Re:Looking for a girlfriend who is well-educated, affluent, ... by Alex3917 on Monday November 05, 2007 @05:41PM (#76409)
I came across this a couple hours ago while reading Solove's book The Digital Person. There are several pages devoted to all of the different lists you can buy. Apparently there are over 550 companies in this business (as of 2004).
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Re:Looking for a girlfriend who is well-educated, affluent, ... by sspencer on Monday November 05, 2007 @06:07PM (#76416)
$55 seems quite cheap for a million addresses.

I wonder if you can get a volume discount. Buy 3 databases, get the 4th free!

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