It seems like it's now closer to 15%.

http://9to5mac.com/2014/02/12/smartphones-are-now-a-95-andro...

Once again, I understand the "we sell BMW's" attitude. What I want you to understand is that the shear volume of Android will make it the major software platform, much like Windows is the major software platform, and the Mac is often treated like a second class citizen.

I do understand Android as significantly larger, but the users are significantly worse. While there are still sub-markets that are decent, most Android users don't spend much money and don't use their devices anywhere nearly as much as iOS users. Nor do they tend to care as much for quality over price. I want customers that really really want my solution, not just the cheapest solution.

Apple can be seen as a sort of "BMW" when looking at their USP, but it's not really like that at all. Can I make Apps that run on BMWs? It's not a very good analogy of the platform aspect of iOS.

I feel it's a question of where I want my product; on a "Walmart" shelf or a "Nordstrom" shelf?

I'd also contend that Android cannot be seen as one platform. At the very least it's bifurcated into "Samsung-Android" and "Everyone-Else-Android".

Android isn't one platform. Most of the growth is in AOSP forks that are non-Google.