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Re:Mobile-Payments Startup Square Discusses Possible Sale by rahimnathwani on Monday April 21, 2014 @07:12AM (#7620593)
You'd have to have a really large part of the acquiring market, if you hope to get consumers to use your new card brand.

The idea of Square doing tang seems similar to the idea of imo.im getting people to use their own IM network in preference to the popular third party ones they already support.

It might be doable but there would need to be a hook for cardholders, like cash back, loyalty points, analytics etc.

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