Let’s take a closer look at the details of Project Ara: http://www.dazeinfo.com/2014/04/02/google-inc-goog-project-a... Ara will have a Google branded endoskeleton but the rest of the components (modules) will be licensed out to third-party manufacturers. The endoskeleton will be available in three different size configurations – Mini (between 4.0 – 4.5 inches), Medium (4.5 – 5.0 inches) and Jumbo (5.0 inches and beyond).