Re:Google Website Optimizer Case Study: Daily Burn, 20%+ Imp...
by brown9-2 on Wednesday August 12, 2009 @12:36PM
(#758491)
But the underlying metric that actually matters, the number of users converted, did actually improve by 21.1%.
I think it's just a matter of using confusing labels to refer to the percentages/improvements.
In other words, you don't really care about the second derivative (the rate at which the conversion rate) is improving as much as you care about the initial rate.
I think it's just a matter of using confusing labels to refer to the percentages/improvements.
In other words, you don't really care about the second derivative (the rate at which the conversion rate) is improving as much as you care about the initial rate.