Re:Astute.io – Business Intelligence For Startups
by brianbreslin on Wednesday April 09, 2014 @10:22AM
(#7559423)
So here is my 2cents. Having built a startup whose target market was other startups, I would say avoid it. Unless you're building a utility platform like say github or attlassian, who are not startup specific, selling to startups sucks.
Figure out how to make this a product any enterprise middle manager can buy and pay $200+/month. Startups won't pay the same rates that even mid-size companies would.
The volume you need of customers to make it a viable business at $50/month or less is ridiculous, and the number of startups limited.
Also they have high turnover, so your LTV of your customers will get halved potentially vs enterprise customers.
Re:Astute.io – Business Intelligence For Startups
by dantaylor08 on Wednesday April 09, 2014 @01:01PM
(#7560583)
No, I will not sign up for a trial of your product when you don't provide me any concrete information on how it's used/how it works. And yes, I am a potential customer for products in this market.
Figure out how to make this a product any enterprise middle manager can buy and pay $200+/month. Startups won't pay the same rates that even mid-size companies would.
The volume you need of customers to make it a viable business at $50/month or less is ridiculous, and the number of startups limited.
Also they have high turnover, so your LTV of your customers will get halved potentially vs enterprise customers.
I don't disagree regards the "startups for startups" point though.
many, many "startups for startups" die because naturally most startups die.
[no judgement on this proposed service - it indeed looks interesting]