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A comment on Facebook CPC – Don't Waste Your Money.

Re:Facebook CPC – Don't Waste Your Money by bigmario on Friday April 04, 2014 @12:05PM (#7532304)
Running an ad on mobile for a site that's not optimized for mobile is a HUGE red flag, not some afterthought that should be mentioned in the conclusion. I'd wager anything most of Facebook's traffic comes from smartphones and tablets nowadays.
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Re:Facebook CPC – Don't Waste Your Money by psionski on Friday April 04, 2014 @12:19PM (#7532416)
The interesting thing to note is that he has different results for people that come from Google - maybe people have different expectations about the website depending on whether they're looking for it on Google or just sitting in an app like Facebook?
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