If this is just going to be offering Prime videos, they really need to improve the quality of films they offer as else nobody will hang around. They offer ancient sci-fi films from the 1950s and also incessant horror films, neither of which I have an interest in watching.

All the films you'd want to watch have to be paid for now. Pretty glad I stuck with my Lovefilm disc renting option - far better choice, despite the fuel burn used by Royal Mail to get it to me.

> ancient sci-fi films from the 1950s and also incessant horror films

Well, I'm in. If you can play Minecraft Pocket Edition on a big screen, I suspect my nephews will be clamouring for one pretty quickly.

For me, it's not. But that's just me. Besides, what happens when Amazon decides that it wants to focus on it's ecosystem and pulls their app from other devices?

Then they will fail.

People want one box that does it all. Not a GoogleBox, AppleBox, and an AmazonBox. That's madness.

They want one box, preferrable for less than 100 bucks, that will play Hulu, Netflix, Prime, Vudu, Youtube, GooglePlay, iTunes, Plex, etc.

Right now, the _only_ way to do this with one box is to build your own NUC HTPC for a couple hundred dollars.

Amazon offers Amazon devices because they think you will be a better customer if they control the complete experience. However I can't imagine they would stop supporting Prime Video and Kindle on Android and iPad just to pump up their own device market. That's putting the cart before the horse.

Being as they don't support Prime Video on any Android devices (with very limited exceptions), it's very easy to imagine them "stopping" support of it.

They have that box already, and it's called Roku.

I can't get iTunes movies on my Roku. If I could, that would be the holy grail.