Not so sure about "what kind of world", but these sorts of things, including the infinite extension of "the personal is the political", are setting up the conditions for our cold civil war to get hot. Which will be much worst than things currently are, and will lead a "kind of world" that history tells us will almost certainly be worse than what we had before.

I think their point was to expose the hypocrisy of okcupid putting up an anti-firefox splash screen.