This is what bothers me about this: He points out that journalists have a name for one type of sourcing (presumably to indicate that he knows something about journalism). He then mocks them for being irrelevant.

After this, he goes on about his own struggle with sourcing in today's age. He invents his own (probably not unique) rule for anonymous sourcing and announces it and says he's going to spread the word. The "Techcrunch House Rule" for anonymous sourcing I guess.

Aren't these the issues that journalists deal with all the time? That's why they made those rules; the same reason he just made one. His smugness drives me crazy. It's like watching a wannabe physicist mock Newton and then declare that he's discovered this special kind of thing that pulls objects downward.