How much experience do they have marketing that tech? I've never heard of someone selling a Facebook-brand router. The few times I've heard of FB involved in an actual product, it tanked or disappeared, never to be spoken of again.

Facebook phone, anyone?

There's a world of difference between a potential item, like the FB phone and an actual, demonstrated item, like the Oculus Rift, so they might get some points there.

But their record ATM is non-existent, AFAIK.