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Re:A “Perfect Storm” Moment for Multibillion-Dollar Open Sou... by tbrownaw on Wednesday March 26, 2014 @11:56AM (#7474244)
This rebranding was done in order to market free software to businesses by removing the ethical and political arguments and replacing them with technical ones.

I thought the rebranding was driven by the Free Software people casting out those with insufficient revolutionary fervor.

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