This, absolutely this. I just can't comprehend why anyone with such a great buzz around their fledgling product would get into bed with FB, dooming their work to ad-riddled nonsense.

Yeah, like Instagram has become.

Resources, existing userbase of billions that are already familiar with the parent.

That was my exact thought. I had been waiting for the consumer version; now I'm thinking I'd better get the unencumbered dev kit.