Re:Introducing StandDesk [video]
by geerlingguy on Thursday March 20, 2014 @06:29PM
(#7439316)
I had the same issue; I'm in the market for a simple, sub-$1000 standing desk, and the main thing I was looking for was what the price range would be. Great work on the standing desk, but please add a tiny bit more up-front info outside the video so mobile phone passers-by can get the details quickly :)
Agree. The "starts at $399" had me sold but I only learned that from the video. It's a huge differentiator and should be the headline of the site.
Re:Introducing StandDesk [video]
by infofarmer on Thursday March 20, 2014 @07:33PM
(#7439646)
> But still, it's the home page, it should get immediately to the point.
Funny you put it this way. Most of the time, I experience the very same problem with any company's homepage. If I need to know exactly what a product or a company is about, I go to their Wikipedia page. If there isn't one, I'm out of luck and will have to wade through the homepage for at least a few long minutes of cluelessness.
And there are probably good reasons for it. A homepage is a face, not a résumé. And there's a good chance people on HN are biased towards analytical thinking, while the average audience might find an unencyclopaedic, organic style of presentation more appealing.
Thank you so much for your feedback!! We haven't completely finished the site, but you're completely right. We'll have some updates soon with concise copy, more product photos, and a shorter "trailer" style video.
Re:Introducing StandDesk [video]
by ryanjodonnell on Thursday March 20, 2014 @06:02PM
(#7439159)
Thanks for the feedback! Seems consistent with a lot of the comments in here - gonna add in some new messaging at the top shortly.
how far away is this?
Do you mean when will this project launch?
The website looks great, too, however it has one big problem for me: I felt frustrated to have to sit down and listen to a 4 min. video to even find out what the product was.
In the first 10-15 seconds I was on your site, I actually couldn't figure out exactly what it was (there are so many variations on standing desks these days).
I scrolled way down and I can see there are tons of benefits, but no description of the desk. I had to eventually click play on the video[1], and then when it didn't visually get to the point immediately either, I had to put on my headphones and go and find my music player to pause.
I think it would be great if it had at least one of A) a short intro video that shows the whole desk and automation within 1-2 seconds or B) just some headlines describing it ("An electric adjustable standing desk for under $400") and pictures of the product.
P.S. There is a weird, loud audio glitch/background crowd noise in the video at 2:01. :)
[1]: To be fair, the Hacker News title does say [video]. But still, it's the home page, it should get immediately to the point.