I thought the NY Times bought/owned the fivethirtyeight brand?
They parted ways last summer, purportedly because the new NYT CEO did not think much of his non-politics-season value:
http://tv.yahoo.com/news/5-takeaways-york-magazines-profile-...
The top post is actually their "manifesto": http://fivethirtyeight.com/features/what-the-fox-knows/
> We are going to screw some things up. We hope our mistakes will be honest ones. We hope you’ll gain insight and pleasure from our approach to the news and that you’ll visit us from time to time. We hope to demonstrate the value of data journalism as a practical and sustainable proposition.
> It’s time for us to start making the news a little nerdier.
I am so excited. This is going to be great.