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Re:How Steve Jobs validates the Customer Development model. by sachinag on Saturday August 01, 2009 @05:13PM (#736681)
I agree that there's a ton of value there - but I've been involved in projects where the "suits" want to do all sorts of bullshit AdWords/Facebook Ad tests, surveys, storytelling, and God knows what.

For fuck's sake, you have a vision. Act on it. Then get some feedback.

Re:How Steve Jobs validates the Customer Development model. by rjurney on Saturday August 01, 2009 @06:32PM (#736765)
Having a vision is important, and it gets the ball rolling. The important part is: Get feedback as you're acting on it. The problem comes when you spend too much time in the cave building, or too much time not building crap, doing a survey. Do both!

The middle path of product development :)