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A comment on How Steve Jobs validates the Customer Development model.. Parent comment

Re:How Steve Jobs validates the Customer Development model. by rjurney on Saturday August 01, 2009 @04:42PM (#736641)
Your comment shows you do not understand the 'customer development' methodology Eric is talking about. You never stop building. You build concurrent with customer development.

Seriously, read up on it. Don't just dismiss it as paralysis analysis. There's real value here.

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Re:How Steve Jobs validates the Customer Development model. by sachinag on Saturday August 01, 2009 @05:13PM (#736681)
I agree that there's a ton of value there - but I've been involved in projects where the "suits" want to do all sorts of bullshit AdWords/Facebook Ad tests, surveys, storytelling, and God knows what.

For fuck's sake, you have a vision. Act on it. Then get some feedback.

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Re:How Steve Jobs validates the Customer Development model. by rjurney on Saturday August 01, 2009 @06:32PM (#736765)
Having a vision is important, and it gets the ball rolling. The important part is: Get feedback as you're acting on it. The problem comes when you spend too much time in the cave building, or too much time not building crap, doing a survey. Do both!

The middle path of product development :)

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