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A comment on Lenovo, Ashton Kutcher to Launch Line of Phones This Year. Parent comment

Re:Lenovo, Ashton Kutcher to Launch Line of Phones This Year by berrypicker on Sunday March 02, 2014 @11:42AM (#7329675)
I wonder how much input Will.i.am has as the "director of creative innovation" at Intel.

In general, are these just extended marketing schemes or do they think bringing actors/musicians in will be of any benefit to the products?

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Re:Lenovo, Ashton Kutcher to Launch Line of Phones This Year by lhnz on Sunday March 02, 2014 @11:45AM (#7329694)
It could be that actors and musicians are creative and innovative people.

Or you could be right and it could all be schmarketing.

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