Lenovo, Ashton Kutcher to Launch Line of Phones This Year

Re:Lenovo, Ashton Kutcher to Launch Line of Phones This Year by k-mcgrady on Sunday March 02, 2014 @11:27AM (#7329614)

I wonder how much input he's really going to have. His endorsement is probably going to bring them quite a lot of value (I used to watch Two and a Half Men and he was regularly using a MacBook - switch that for a Lenovo product and they're getting a lot of free marketing). I remember trying a Twitter client he was part of creating once and it was pretty bad.[1]

[1] Someone else owns the domain now but I was able to find this: http://web.archive.org/web/20111011125847/http://www.aplus-a...

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Re:Lenovo, Ashton Kutcher to Launch Line of Phones This Year by berrypicker on Sunday March 02, 2014 @11:42AM (#7329675)

I wonder how much input Will.i.am has as the "director of creative innovation" at Intel.

In general, are these just extended marketing schemes or do they think bringing actors/musicians in will be of any benefit to the products?

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Re:Lenovo, Ashton Kutcher to Launch Line of Phones This Year by lhnz on Sunday March 02, 2014 @11:45AM (#7329694)

It could be that actors and musicians are creative and innovative people.

Or you could be right and it could all be schmarketing.

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