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Re:At Apple shareholder’s meeting, Tim Cook tells off climat... by wpietri on Saturday March 01, 2014 @08:28PM (#7327212)
> The effect on global warming is near zero, possibly even negative. The decision to use green energy decreases the price of non-green energy, so other companies will buy more of it.

That's a first-order effect. But second-order effects of the price changes include encouraging investment in green energy and discouraging investment in non-green energy. That will shift the long-term incentives for all market participants.

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