Considering that the market for fossil fuel energy is so much larger than that for renewable energy, I'm going to say that Apple's choice will have a bigger positive effect on the renewable sector than on prices for non-renewable energy.
By implementing these policies Apple can show leadership and influence their peers and support the clean energy industry. This is the right thing to do.
That's a first-order effect. But second-order effects of the price changes include encouraging investment in green energy and discouraging investment in non-green energy. That will shift the long-term incentives for all market participants.
Heavily taxing energy for any reasons always leads to lower economic growth and unemployment. That is because no tax applies globally, so there are always places to move to access the cheapest energy. And usually the places that production one to have lower environmental controls on energy production, leading to a net-worse position for the environment and the people where the production used to be.
Australia implemented the highest 'carbon tax' in the world in 2012. This contributed to the closing of several heavy industry factories within 12-18 months, including aluminum shelters. These factories have all been relocated to places like china and Saudi Arabia, with net-worse outcomes for the environment as a result, and a weaker economy in Australia. A region-specific energy tax is a bad idea because it achieves none of its goals, and measurably makes things worse.
Trade exposed heavy industry was largely sheltered from the tax. In fact some argued the free permits were actually going to deliver windfall profits. There was a story recently about the closure of Alcoa's Point Henry aluminium smelter, but the company denied there was any link to the carbon tax.
The effect on global warming is near zero, possibly even negative. The decision to use green energy decreases the price of non-green energy, so other companies will buy more of it.
I really don't like how unsystematic and non-transparent this approach is. A clean solution would be a tax on non-green energy. It would make the economy-environment tradeoff very clear.