Now you have changed the investors' dispositions from "panicked" to "concerned". Assume that 100% of shareholders are "concerned" about the stock. It still follows that, at best, only 2.95% of shareholders are "concerned" about this particular information.
Source: http://www.businessinsider.com/two-charts-show-why-apple-sto...
I don't think you have much of a point here. Apple is priced on a presumption by Mr. Market that it will never have another major product line and associated high-growth revenue stream. The price has little to nothing to do with its sustainability investments, because they have no impact on its ability to create another breakthrough. (In other words, Apple's future success is clearly not due to capital constraints. Knowledge constraints are the limit.)