A business is a business, even if it has a simple obvious business model - you still have to put a value on your time, do paperwork for it if you make any money (or not, I guess the domain registration is deductible) and buy some keywords or whatever.

Of course, it's not the sort of startup we love on HN because there's no new technology or functionality involved, and it has no potential as a tool in and of itself. But I'd say it's still a startup, banality and all. I look forward to hearing more about it; I'd love to have a side project bringing in a few grand a year on a one-day-a-week basis.