Er...it's actually a quote from Johnnie Walker. You know, the booze? Their official tagline is "Keep walking" - but they use "Just keep walking" in many of their advertisements.

EX: "There's no elevator to success. You have to take the stairs. Just keep walking. - Johnnie Walker."

I first saw the quote "Just Keep Walking" in THIS specific context several years ago when Johnnie Walker published an in-magazine booklet targeted to entrepreneurs. I think it was in Fast Company or Business 2.0. Maybe both of them. I sent off and received a free t-shirt from them with that quote and their logo of a silhouetted man walking. The striding man. The booklet talked about persistence and determination, etc. It was called something like "Just keep walking: A handbook for entrepreneurs."

[P.S. - Sorry to ruin your story/anecdote.]

" Sorry to ruin your story/anecdote" ..not at all. I am aware of the johnnie walker whiskey ad. But story that "pj" wrote about his experience in the library meant more than the ad tagline 'keep walking' - in my opinion. I didn't mention about the tagline coincidence - to avoid diluting the meaning.

It's akin to the "just do it", which we always see all around, but i see it as an ad, not a motivation.

I actually just quoted that to someone else yesterday :)

http://news.ycombinator.com/item?id=727416