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A comment on Why Coke beat Pepsi for the last 100+ years.

Re:Why Coke beat Pepsi for the last 100+ years by timcederman on Tuesday July 28, 2009 @01:21PM (#728320)
Isn't the whole reason behind New Coke that Pepsi was beating Coke?
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Re:Why Coke beat Pepsi for the last 100+ years by jswinghammer on Tuesday July 28, 2009 @01:42PM (#728368)
Yes but only in blind taste tests.
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Re:Why Coke beat Pepsi for the last 100+ years by gaius on Tuesday July 28, 2009 @02:06PM (#728421)
Pepsi wins in blind taste tests because it's sweeter. It loses overall to Coke because when you drink an entire can it's too sweet.

In other words, Pepsi optimized for the benchmarks, Coke optimized for a real-world use case.

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Re:Why Coke beat Pepsi for the last 100+ years by halo on Tuesday July 28, 2009 @02:09PM (#728433)
No, Pepsi were beginning to beat them in sales as well, partially due to the success of the "Pepsi challenge" taste test advertisements.
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