The person who can't be bothered to even find 'Learn You Some Erlang' also won't have the motivation to learn Erlang. It does take effort, but there now are many good resources available (unlike the situation just a few years ago).
What am I trying to say? Put effort into presenting your language and I will put effort into going through the material.
Give me two shit and that's how much interest you will get from me.
However, I put my own effort into finding more resources. I tried Erlang, it was OK, but I wasn't very comfortable working with the syntax. I've never needed any special feature in Erlang that I couldn't accomplish in another language.
> Put effort into presenting your language and I will put effort into going through the material. Give me two shit and that's how much interest you will get from me.
See, I really don't think it's worth courting people who have that attitude. If your motivation is _that_ low, it's probably not for you anyway. At this point, even people who don't have a real need for Erlang/OTP, but who still enjoy learning for the sake of learning, can find great introductory material.
What attitude? Someone goes to a website out of curiosity, but it isn't very helpful so they leave. (Who hasn't done this?)
Erlang might be EXACTLY the thing they need, but on the subject of why Erlang isn't more popular--subpar marketing is more than relevant.