I'm not so sure. The puzzle matching games are easier to grasp than Zynga's ville-type games. I'm trying to say that games from King have a lower common denominator.

They definitely do, yet since Zynga was on top of Facebook, seeing friends play the game and shoving shit in their face made people play as well. I actually forgot that we're talking about mobile applications here. Not sure if Candy Crush and stuff is directly on Facebook...maybe they will be more successful than Zynga.

I’m curious — per Zynga comparision — have they been able to replicate their success with Candy Crush Saga?

I don't think so but they have a direct avenue to advertise new games in CandyCrush to millions of players.

Their numbers imply that not only is Candy Crush much bigger than their other games, it is more effective per-user in engagement and revenue as well. So they run a real risk (which they acknowledge in the filing) that dilution of their player base with more games in the same genres may actually hurt their business. However, cross-promoting games in different genres will be much less effective.